Featured Artist: Clark Lichty


Clark Lichty: Model/ Professional Beach Bum
Instagram: @clarklichty


Can you tell us when, how, and why you got your start in modeling?

I started in Chicago in 2007. I walked into the agency with a broken hand, cast on and everything. I was signed by David Love with Chosen Models, whom I love and adore to this day. I went on a national audition for a blackberry commercial and print campaign a few days later. I took my cast off to go into the audition and ended up booking the job. It was a huge 1 day job well into the 5 figure range and I guess I never looked back. I was a football player so I had to come down a considerable amount in size. I worked and worked and worked to do so, and it has really paid off.


What type of modeling is your favorite and why? Runway, commercial, editorial? 

A combination is nice because work never gets stale. I always say that commercial pays the bills but editorial is more creative. If I had to choose, I would choose editorial.


What is it like to be a model? Do you think there is a difference male and females in the industry? 

There are many stereotypes in the modeling industry. Many are true, but others are not. The biggest difference in males and females is the money. The top female makes over 50 million a year while the top male makes just over 3 million. It’s very competitive.


If you weren’t a model what do you think you would be doing?

I’d probably be a rodeo clown. 🙂


If you could work with a specific designer who would it be?

Dolce and Gabbana. They have beautiful campaigns and amazing clothes, what could be better?


How would you inspire others to pursue their modeling dreams?

I would tell them to move to one of the major cities and go for it and to not compare themselves to others. Imitation is suicide. Too often people don’t pursue their dreams. They make the “what if” mistake. I would rather ‘try’ and fail than ‘not try’ at all. “The only regrets in life are things that you DON’T do.”

Featured Brand: Parkman Sunglasses


Andrew: Parkman Sunglasses

What is the Parkman Sunglasses story? start, middle, now?

Parkman Sunglasses is the creation of two brothers, Christopher and Andrew, stemmed from a weekend road-trip to Maine. The initial premise was to make two pairs of personal wooden sunglasses. Once we got back to our shop, we made prototypes and quickly realized we had something special. We spent the next 18 months prototyping the sunglasses, stopping at nothing short of perfection. With a product we were proud of, we launched Parkman Sunglasses in July of 2014. We now consistently find ourselves looking at things differently than everyone else, trying to do things no one has done before. This allows us to create innovative products that no one has previously thought of.


What is the process for making handmade sunglasses?

It takes us over a week to make a single pair of glasses, which includes over 40 individual steps. To make each pair of glasses, we start off by sorting through rough-cut lumber from select mills and lumberyards to find premier pieces.  The process then includes milling the rough cut lumber to square it up, veneering it into thin sheets, laser cutting and engraving each veneer for each frame shape then laminating those veneers together inside a fixture. What comes out of that fixture is a very rough looking pair of sunglasses. We then glue on a few additional pieces and use a number of different tools and jigs to precisely sand and shape the sunglasses into their final form. A multi-step finishing process is then completed to add strength, durability and UV protection to each frame.

Next, lenses are individually cut for each frame to ensure a perfect fit and finally boxed up. Before any pair is shipped out it goes through a 20 step QA/QC process to ensure each pair exceeds our high standards.

Every single step is done in our shop in Mountainside, New Jersey.  A video of the process can be found on our website here: http://parkmansunglasses.com/about/


What sets your brand apart?

The love and the passion that goes into everything we do is what I believe sets our brand apart. With every single step being completed by us in our shop, we can offer the best quality control in the industry. Every pair of glasses is proudly handcrafted in the USA.


Who is the Parkman Sunglasses customer?

The typically Parkman Sunglasses customer is someone who is unique and original and doesn’t blindly follow the crowd. Our sunglasses are never stained, so each pair’s finish is its natural wood color. With this in mind, no two pairs are exactly alike. Each pair has its own individual characteristics, just like our customers.


Do you plan to expand your product categories in the future? What can we look forward to?

We have big plans set for 2015. We will be collaborating with some great companies to offer some truly unique sunglasses that have never been done before. We will outfit all of our frames for prescription lenses and introduce a few new lineups that we have been fine tuning over the past year.