Kids clothing designed in Singapore
Tell us the story behind Cavalier? How did it get its start?
I have always loved fashion and starting a clothing label has always been on my bucket list. In 2013, my husband/business partner Perry and I were at a point in our lives where we felt accomplished in our corporate careers and having worked for ourselves before (running our own media production house), it was quite natural for us to seek out a new challenge and chase a dream. The idea came about to debut with kids wear because we wanted to grow our label following the natural course of life – from birth to old age.
You mostly design children wear, but have branched into adult wear. How is that going?
I wouldn’t say we branched into adult wear so much as fulfilled the demand for larger sizes of our kids wear. I would love to do a proper adult line but who knows what the future will bring.
What is your team like? How do they all contribute?
Perry and I have a passion for Kickstarting projects and teams and watching new ventures take flight. We’ve been doing that in our careers across various industries but one thing is always consistent – a pioneering team, regardless of designation, will always “own” the project and go beyond his/her job scope to ensure overall success. So to answer your question, solidarity is what the team is like and everyone contributes to everything from stock taking to fabric selection.
If you could have anyone wear your designs who would it be?
Hands down, Alia Wang. I mean, the kid floors every outfit she’s put in, doesn’t whine about wearing monochrome, and man if Alexander Wang approves, we’d be beyond honoured.
Who is the Cavalier customer?
The brave, the brazen, and the intellectually arrogant – THAT kid, young or old, who never cared what anyone thought of his/her style. The CAVALIER kid doesn’t ask if an article of clothing is for boys or girls, the CAVALIER kid wows us regardless of what the labels say.
SS16 is next! Honestly, we don’t want to jump the gun and look too far ahead. Being such a young label, it’s important to us is that we up the game each season in both creative and business aspects. We want to stand on solid ground before we let our imaginations take over.