Tricia, Nicole and Natalie: Founders of Design Row
What is Design Row?
Design Row is a new e-commerce shopping and social media experience. We share the looks we love on social, tell you about the latest trends on our blog, and give you the goods you need on our website.
How did Design Row get its start?
After attending a conference in Palm Springs three colleagues and friends, a design entrepreneur, a creative director and a PR director, did some shopping to “unwind.” A little light bulb went off as the three realized that by combining a high fashion aesthetic with insight into the interior and luxury industries, we could create something fresh, powerful and exciting. A cohesive, curated all-inclusive way to shop for everything to fill your home, your purse and your heart.
What was the inspiration?
The inspiration had a lot to do with the convergence we have been seeing between the worlds of interior and fashion. We believe that by once you know your aesthetic you can extend it to furniture, home décor, fashion accessories, and even ethics. Ethics and the importance of giving back are near and dear to the Design Row heart. Our “Karma” section is a place for us to showcase the products and manufacturers who are doing good works by giving back to charitable causes. We’re grateful for all we have, and are passionate about turning our gratitude into action.
What are you favorite pieces that you sell right now?
Aesthetically, our love of all things blush and rose gold. That makes the Rosey Cheeks chair and the One Night Stand table 2 of our favorite décor pieces. While the Psychedelic Solution / Live FAST Rose Lucite / Gradient are some amazing sunglasses. And of course our love of the fashion industry makes the “Besties” phone case a must have! Our commitment to give-back brands makes us especially love Falling Whistles. These simple, but striking necklaces call attention to the need for social change in Congo.
How do does Design Row incorporate fashion with interiors?
We apply the same critical eye to everything on our site as we do to what we wear. The playful, fun part of choosing you wardrobe can be expanded on and brought into the home. Thus, we make sure our products are beautiful, whimsical and of the highest quality. We have the “LBD” items you can’t live without, as well as the splurge items (think Louboutins but in the form of stools).
What is next for Design Row?
A girl can’t give away all her secrets… But you can trust that we will keep our finger on the pulse of the trends, so you can always count on fresh new products being added to the site. Our blog will be where we share our insider tips on all things style, so stay tuned!