Can you tell us how you got your start in fashion?
Well, I always knew I would do something in fashion. I was obsessed with clothes, growing up I had my own sense of style and wasn’t afraid to break any if not all the rules! I colored my hair all shades of the rainbow, went through a punk stage, a goth phase so on and so forth. I knew that I needed to do something creative with my life. I grew up with both my mom and grandmas being really well dressed and having impeccable style. In High School I took up photography and started photographing myself mostly dressed up as different characters, they were both male and female. Think Cindy Sherman, she really always inspired me. I did #selfies decades before the term had an actual meaning. After that I fell in love with the craft and went on majoring in photography in College. My senior year at Columbia I started to shoot actual jobs. I shot ads for Akira, Hazel & Jeloux, Threadless and The Bell campaigns. One thing led to another and I was also testing Ford models. Because I styled all my own shoots/tests I was constantly asked who did the wardrobe and the answer 9 out of 10 times was always me. Fast forward and I have been repped with Ford Artists for almost a decade as a stylist.
We love your style, who is your favorite designer? Favorite place to shop?
It’s hard to choose just one favorite designer but I love Alexander McQueen, I love fashion that has a darker sensibility to it and a dreamy aesthetic. I’m also really into Ulyana Sergeenko, Balenciaga, Valentino, Saint Laurent, and Givenchy. I love shopping especially finding new deals. I shop everywhere from ASOS, ZARA, IKRAM, Luxury Garage Sale, TJ Maxx, Last Call and Nordstrom Racks. I travel quite a bit and also love finding new boutiques to shop in different cities and countries.
You’re a stylist and photographer, where do you go for inspiration? Blogs, magazines?
Honestly sometimes the inspiration just lives in my head. I’m awfully visual in every sense. I’m inspired by dreams, street, my kids, food, everything really. I don’t follow many blogs but Instagram is wonderful for visual stimulation!
Have you ever considered starting a clothing line?
I’ve considered it definitely. Or opening up my own store, starting a jewelry line (because most of my fine jewelry I design and people always ask me about it). Sure I’ve thought about it a ton and I’ve partially done it. My mom knows how to sew and cut patterns and I would design things in High School and College and she would make them for me. I still wear some of the things she’s made for me.
However being a blogger, mom, photographer, stylist and a wife keeps me pretty busy. I don’t think I can add any more to my full schedule as of now. I love to cook and work out and travel and be with my family, I would have to give up some of these things to pursue the clothing line and or open a store. Who knows what life hold for me in the future though… never say never. Little fun fact! I did own my own tee-shirt line when I was 20 years old and sold my tees in Akira. I shot a look book and everything and the line did great! However I got busy with other things and couldn’t keep it up.
If you could give advice to aspiring stylists and photographers, what would it be?
Believe in yourself even when no one else does! Positive thinking and being kind takes you to great places.
Find out more about Helen Berkun here.