Josh Reed | Founder/ C.E.O., Gents
How did you get into fashion?
My first job was at David Yurman working in advertising. From there I joined a boutique advertising and PR agency started by the CMO of David Yurman and the Creative Director of Kenneth Cole and worked on jewelry, watch and fashion accounts. I was then recruited by LaForce + Stevens, one of the top PR firms in the country, and after 5 years was the head of their men’s fashion division working on accounts such as Target, Perry Ellis, Victorinox Swiss Army, Reebok and Façonnable. In 2007 I joined Calvin Klein as the Men’s Public Relations and Celebrity Director for 5 years. After Calvin Klein, I relocated to Los Angeles where I was a talent agent for a year working on endorsement deals for actors and musicians. My combined professional experience at this point led me to start Gents.
How did you come to start this company?
Gaining a wide range of professional experience and connections for almost 15 years in the fashion business, specifically my time at Calvin Klein, I knew I wanted to utilize that to start my own business. In what form that would take, I did not know. When I was working as a talent agent I noticed a lot of the actors I represented wore baseball caps. I’ve always loved wearing caps as well, especially in a more formal way. When talking to these actors and hearing it was hard to find a non-sports team or more formal baseball cap, I realized there was a niche in the market. What started as designing and making caps for myself and my clients as a creative outlet led to forming this into Gents.
Who is the Gents man?
The Gents man is relaxed and sophisticated. He enjoys fashion and likes to look good, but without to much effort. He wants to make a statement without standing out. He is minimal, fashion forward and masculine.
You have gained a lot success in a short time, can you tell us about this?
My vision was always to be able to create a lifestyle with the brand. Once we launched with the caps and there was a strong reaction to the product and the brand as a whole, we started to expand into other categories such as classic t’s, beanies etc. For Fall ’15 we launched denim, cashmere and sportswear and had our first presentation during New York fashion week.
Where do you see the brand going?
Gents is definitely going to continue to focus on our caps and extensions in the headwear category and new and innovative cap collections each season. Additionally, we will continue to expand the brand into other categories that are in line with or extend from the direction of luxury athletic sportswear. We will have another presentation for Fall 2015 during New York Fashion Week in February and this spring will be announcing a new accessories category we will be launching for Fall 2015 that I am very excited about!