GREAT.LY: Connecting the dots for makers and tastemakers
Can you tell us about Great.ly and how it all started?
I’m inspired by creatives and wanted to help grow the creative economy by building a network that provides a sales channel for makers and a new revenue channel for publishers. With GREAT.LY providing a connection, each side of this creative equation can focus on their strengths — makers making and tastemakers discovery and sharing — whilst growing their opportunities and value thanks to the talents of one another.
How do you decide whether someone is a good maker or tastemaker for the site?
This is a decision made on a number of factors including quality, uniqueness, aesthetic, category, reach, relevance, . . .
How do products end up on the landing page vs. having to be searched for?
Danielle curates our home page each week.
How does the makers and tastemakers work? How does it all work?
GREAT.LY is a self-service platform that is super easy to use. Once makers are approved to join, they simply upload their inventory into their studio, supplying the images, details, and retail price. Tastemakers, once they are approved, can curate collections for their boutiques from the makers’ products, and then share those collections/products with their readers/audiences on blogs and social media.
Who curates the site and how is it decided?
The site is curated by myself and Danielle Krysa, our creative director and the brilliant mind behind www.thejealouscurator.com.
Great.ly has had a lot of success, how? Why?
I think it provides a service that has been missing for makers and tastemakers, which is a connection that offers a chance for greater success through collaboration.