Melody Edmondson is author of THE SPACE OF THE WAIST
A series of guide books about how to dress according to a women’s waist placement
How did you get your start in the fashion industry?
I decided to become a Buyer for High-End Retail Ladies Apparel Stores when I was in College at CMSU in the year 1970.
My favorite store was Swanson’s on the Plaza in Kansas City Missouri. I wanted to do my internship at Swanson’s and I was able to secure this position right after college at the age of 19. This internship lead to the HR Manager, Betsy Metzler, and the President, Bernard Zindler, hiring me as the Better Junior Sportswear, Coats and Suits Assistant Buyer. I did well and within 2 years became the Buyer. This was the beginning of a long career in Retail Buying and followed with careers as VP of Merchandising and VP of Fashion Directions and VP of Product Development in NYC at Specialty Stores Buying Office as well as in Chicago at Charles A Stevens.
When did you decide to become a fashion author?
I enjoyed the NYC Shows, the glamorous night life, the beautiful tall thin women and all the beautiful clothes. I also enjoyed seeing everything FIRST and deciding what our stores would carry for any given season!! It was very hard work very exhausting but very exhilarating as well. I have to admit, I loved being able to purchase my clothing wholesale, in some cases also I was given the option to purchase the sample sizes which back then were size 8 and I was a size 8 (now no doubt they are 000 sizes). My nearly 20 year career ended when I decided to get married and begin a career as an Abstract Expressionistic artist/painter. I eventually, after many moves with my C.E.O. husband, went back to school. We lived in many cities including Chicago, Southern Ca., D.C., San Antonio, Ct., Northern Ca. and eventually settled here in retirement in Az. Where I decided to go back to school to receive my Masters and Doctorate Degrees in Metaphysical Science. I was forging a new career again in LIGHT WORK and Healing and TAROT READING (which I had actually begun 31 years ago and continued with), when I was suddenly on my way through the Dallas Airport on a trip to see my cousins in Austin, and my Mother was on another flight through Houston, when a tornado was headed toward the Dallas airport! We were told to take cover in the bathroom stalls at one end. We all took cover. I asked myself, “If I were to die today what would I regret?” I said to myself “ not writing the books about the SPACE OF THE WAIST.” Why? Because I wanted women to have their individual books with all their individual informational in one place and complete with a Shopping List of Silhouettes in their Key Classifications of Merchandise.
Can you tell us your process for writing books?
I began to develop the books in a different manner than I had once before when I began a book about Fashion at another time. This time I wanted TO SKIP THE Glamour, THE TRENDS and THE FASHION AND GET DOWN TO WHO IT IS WE ARE DRESSING IN THE REAL WORLD. In my career I had had many years observing models in NYC as well as real women’s body’s in all of my many retail stores. I had also developed apparel for these women throughout the U.S.A in our member stores, at Specialty Stores Association action (SSA) while in NYC, as well as for Charles A. Stevens when in Chicago. I knew first hand that there are many women with Short Waists and many women with Long Waists. These women have varying Body Shapes. They have very specific challenges and I saw a huge void in the information as well as the Silhouettes by classification in the stores themselves. It also made me very, very aware that it was more about the WAIST than the WEIGHT.
How did you come up with the idea and content?
I have noticed you can Google about anything but you really are unable to receive, as a woman, the straight story about Body Shape AND WAISTPLACEMENT at the same time. I lexicon waist placement as ONE word to insure its ease of recognition in my 19 book series in which a person will ONY NEED to purchase 2 BOOKS. The Lexicon is in Book 1, you will need it in order to understand the words, phrasing and capitalizing and slant prints I use throughout the books. There is a Fashion, Retail, Wholesale language not found in Webster!!! The Book to purchase first is Book 1: Your Fashion Guide Based on the Body Shape and The SPACE OF THE WAIST™. After discovering your Body Shape and Waistplacement according to my slightly different measuring techniques, you will purchase your Body Shape by Waistplacement Book especially prepared just for your Body Shape and Waistplacement. As for example I will purchase Hourglass Short Waist after I read Book 1: Your Fashion Guide.