Urban Outfitters is Mixing Business with Pleasure, Literally

You’re casually walking through the mall: coffee concoction of choice in one hand, iPhone in the other checking your likes on the gram. When it dawns on you that the starbucks is all you’ve had all day and you’re practically starving. Well crap. Urban Outfitters is having a sale on the maroon turtleneck you’ve been eyeing to show grandma up in at Christmas, and you don’t want to miss snatching that baby up. You decide your thighs will thank you later and skip the meal for now. 

Now at a vigorous stride to the store, you’re greeted by a worker at the front, ”Hi, how are you doing today? Our turtlenecks on the back wall to the left are all 30% off and you can grab a slice of pizza to the right of the dressing rooms.”

That’s right- Pizza. Becoming the new owner of a pizzeria chain- Pizzeria Vetri, Urban Outfitters not only offers cute clothes, but a cheesy slice of heaven for your shopping pleasure.

Now before asking yourself, “What the eff Urban Outfitters?” Know that there’s a little method to their Apparel-Italian-Combo madness. Quick business lesson: What does every fashion company focus on to set their brand apart from the rest? The 5P’s. Product, property, people, product presentation, and promotional activities (and apparently pizza). I think it’s pretty safe to say you won’t find another fashion company who offers customers the chance to grab a slice and get some fashion advice all in one place. While the company may be mixing business with pleasure, in this case it’s a cheesy victory for its customers. Is this bold business move pure crazy or pure genius? Let us know what you think in the comments below!

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